At Cloud Air® Shoes, Sneakers, we take your privacy seriously. This privacy policy describes how we collect, use, and share information about you when you visit our website or make a purchase from us.
What Information We Collect
We collect information about you in various ways when you use our website or shop with us.
Information You Provide Directly
We collect information directly from you in the following ways:
- Account registration. We collect information when you register for an account with us, including your name, email address, phone number, login credentials like username and password, and any other information you provide during registration.
- Purchases. We collect information when you make a purchase from us, including your name, billing and shipping addresses, phone number, email address, payment method, items purchased, and any other information provided during checkout.
- Communication with us. We collect information when you contact us via email, phone, through our chatbot, or otherwise, including any information you choose to provide in those communications.
Information Collected Automatically
We also automatically collect certain types of information when you use our website or interact with our emails:
- Usage information. We collect information about your interactions with our website and emails, like which pages you visit, which links you click, the time you spent on each page, any search terms you entered, and how you use features on our sites.
- Device information. We collect information about the device and browser you use to access our website, including your IP address, operating system, browser type and version, device type, unique device identifiers, and crash data. This allows us to deliver the correct version of the site for your device and provide relevant content.
- Location information. With your consent, we may collect approximate location information from your device’s GPS or wireless networks. This allows us to customize the site based on your region.
- Tracking technologies. We use cookies, web beacons, pixels, and other tracking technologies on our website to help customize the site and improve your experience. These technologies allow us to collect information like browser, device type, website interactions, viewing of ads and content, viewing videos, and other similar information.
Information from Other Sources
We may obtain information about you from other sources, including:
- Social media platforms if you interact with us or log in using your social media account credentials. This connects your social media profile information like name, profile photo, followers, etc. to your account with us.
- Public databases, partners, or other companies may share information about you with us which we add to the data we already have about you in order to improve our ability to serve you relevant content and offers.
- If you make a purchase from a third party website after clicking on an advertisement or link for our website or products, the third party may share information about your purchase with us like order details.
How We Use Information
We use the information we collect for a variety of purposes, including:
- Provide our products & services. We use information to carry out your purchase requests, deliver packages to you, communicate with you about orders, provide customer support, and other purposes related to the products and services we offer. This includes order/shipping confirmation emails.
- Improve our products & services. We use information to continually improve our offerings, website, customer support, and your overall customer experience. For example, reviewing usage information helps us improve site navigation and enhance features used most often.
- Recommendations and personalization. We use information like your interests and purchase history to recommend products and services that are most relevant to you and customize your experience on our site.
- Contact you about our products. We may contact you via email, phone, SMS, social media or other communication channels to provide information about new products, sales, discounts, or other promotions we think may interest you. We also notify you about changes to our Terms or this Privacy Policy.
- Advertising. We may use your information to display interest-based ads for features, products, and services that might appeal to you on our website or on other sites. We also partner with third party advertising networks to display ads on our website or to manage our advertising on other sites, using information about your activities across different sites to customize ads.
- Analytics. We use information to better understand how users access and interact with our website, apps, and advertisements so we can improve our offerings and business. For example, we analyze usage data to optimize site design.
- Comply with legal requirements. We use your information when we are legally required to do so, including complying with court orders, valid discovery requests, valid subpoenas, and other appropriate legal mechanisms. We may also use and disclose information to investigate suspected fraud or threats to our users.
How We Share Information
We only share your personal information in the limited circumstances described below and with appropriate safeguards on your privacy:
- Service providers. We may share your personal information with third party companies and individuals that provide services on our behalf like package delivery, customer support, email and marketing assistance, product customization, advertising services, website hosting, or analytics providers. These service providers are bound by strict confidentiality agreements limiting their use of the data we share.
- Orders & deliveries. We may share your name, contact information, and order details with third party shipping partners and carriers to deliver your orders and provide related customer service.
- Business transfers. As we grow and develop our business, we may sell parts of our business or its assets or otherwise transfer operations within our family of companies. In such transitions, customer information is often transferred as part of the transaction, but use will remain subject to this policy. If any such transfer occurs, we will require the buyer or transferee to agree to be bound by our commitments provided in this Privacy Policy.
- Legal requirements & business partners. We may disclose information about you (i) if we are required to do so by law, regulation or legal process such as a court order; (ii) in response to requests from government agencies such as law enforcement authorities; (iii) when we believe disclosure is necessary or appropriate to prevent physical harm or financial loss or in connection with an investigation or prosecution of suspected or actual illegal activity; (iv) to enforce our Terms of Use or other agreements or policies; (v) to protect the security or integrity of our site, products and services; (vi) to exercise or protect the rights, property or safety of Cloud Air, our users or others; or (vii) to combat fraud, cybercrime, money-laundering or other illegal activity. We may also share information with financial institutions, insurance providers and auditors in relation to our business operations.
- With your consent. We may share information about you with third parties when we have your consent to do so, including when you authorize a third party application or website to access your Cloud Air account or participate in promotional activities.
- Aggregate or de-identified information. We may share aggregate, anonymized, or de-identified information about users with third parties for research, marketing, analytics and other purposes, provided such information does not identify any individual user.
Third Party Services
We partner with third parties to perform services like processing payments, delivering packages, email marketing, and advertising. These third parties may need information about you to carry out those services, like your purchase details or email address. They are required to safeguard your information and only use it for authorized purposes. Please note we do not control the privacy practices of these third party services.
Security of Your Personal Information
We use appropriate technical and organizational security measures to protect your personal information against unauthorized or unlawful access, disclosure, alteration, loss or destruction. For example, we encrypt payment transactions, login credentials, and other sensitive data.
Despite these safeguards, no electronic transmission or storage of information can ever be 100% secure, so we cannot guarantee the security of all information you provide to us. We require our third-party service partners to adopt reasonable standards of security to protect the confidentiality and security of personal information.
Your Choices & Rights
- You may request a copy of the personal data you have provided to us and request corrections if appropriate.
- You may also request that we cease from processing your personal data, or object to our processing if we have no legitimate overriding interest in continuing such processing.
- If you have provided your consent to process your data, you may withdraw this consent at any time.
- You have a right to lodge a complaint with your local data protection authority if you believe we have failed to comply with applicable data protection laws.
If you would like to make any of the above requests or have other questions about your rights regarding your personal information, please contact us at the information below. We will consider and respond to your request in accordance with applicable laws. Keep in mind that in many cases, we need to retain certain data for record keeping purposes, to complete transactions, or to comply with our legal obligations.
Retention of Information
We retain personal information for the period necessary to serve the purposes outlined in this privacy policy, unless a longer retention period is required by law or regulations. We may delete information at any time and further retention would no longer be required for the permitted uses.
Children’s Privacy
Our website and products are not intended for children under 16 years of age. We do not knowingly collect personal information from children under 16. If you become aware that a child has provided us with personal information, please contact us. If we become aware that a child under 16 has provided us with personal information, we will take steps to delete such information.
Changes to this Policy
We may modify this privacy policy from time to time according to the needs of our business and changes in regulation. We will post any changes here and update the “Last Updated” date. We recommend that you check here periodically for the latest version. By continuing to use our services after a revised privacy policy has been posted, you agree to the revised policy.
If we make any material changes to this policy that affect previously collected information, we will notify you through your registered email address and ask for your consent before using that information for the changed purposes.
Contact Us
If you have any questions about this Privacy Policy, please contact us at:
Cloud Air® Shoes, Sneakers
Email: [email protected]
Last Updated: March 1, 2022